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Guide to Choosing Twitter Cards
In a previous post, we touched on Twitter Cards, but we wanted to dive into cards a bit more. Twitter Cards allow you to add multimedia content like photos and videos to your tweets in addition to the...
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What Makes A Brand Influential?
Think of the brands you follow or subscribe to. Why do you follow these brands? What kind of content are they giving you that keeps you around? Klout recently released it’s top 50 most influential...
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Relaunching Your Brand Personality
When someone talks about re-branding a company, the first thing you think about is probably the logo, then the website, and then what? A lot more goes into a brand relaunch than just the visuals....
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What Is Native Advertising?
Native advertising is presenting promoted content in a way that fits with how a website normally operates. It’s kind of like promoted post camouflage. Good native advertising can go unnoticed because...
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Marketing With Memes
Memes (pronounced “meems”) were first defined by Richard Dawkins in 1976 as a “package of culture” that includes things like ideas, fashion, idioms or expressions, and images. These days it seems like...
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Spread the Love with Share Buttons
If you’re looking for more engagement on social media, share buttons are a must-have for your website or blog. Share buttons are the little widgets you see at the top, bottom, or sides of websites...
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Back to Basics: Blogging
We’re debuting a new series of blogs called “Back to Basics” where we discuss the foundations of digital marketing. Keep an eye out for the next installments in the coming weeks! Today we’re getting...
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The Viral Phenomenon
“Charlie Bit My Finger” now has over 800 million views. Needless to say, it was a viral success, however, going viral is no longer just an organic happenstance. Many viral messages surface as a result...
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Boost Interactive Marketing With Content
Content is at the heart of all things digital and without content the internet would not exist. Likewise, regularly updated content is at the heart of your online presence, and without it you don’t...
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Understanding Your Social Media Audience: Keys to Success
When using social media for paid advertising you have the options of filtering your audience by location, age, gender, industry, occupation, interests, etc. The options may seem overwhelming, but the...
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3 Ways Content Marketing Improves Conversion Rates
What makes your brand stand out online? A good product can make life better, happier, or simpler. Likewise, a good content marketing strategy aims to help people find information they are looking for....
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Is Inbound Marketing Shaping Michigan Business?
Many Metro-Detroit-area companies have small marketing teams (if they have a dedicated team at all). The “marketing departments” at these firms are really one or perhaps two people at the most. We’ve...
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Inbound Marketing: Your Customers Will Love You for It
When it comes to marketing strategies for your business, the work your Detroit Hubspot partner agency will do for you is considerable. It may take time to see results, but your customers will...
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Content Marketing Basics
“New marketing is about the relationships, not the medium.” – Ben Grossman What is content marketing? Glad you asked. By definition, “Content marketing is a strategic marketing approach focused on...
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Top Blogging Mistakes to Avoid
Blogging is easy right? All you need to do is open up your word processing program or the dashboard of your blogging platform, create a new blog and go. But writing is hard. It really is, especially...
View ArticleGrow your Brand: 6 Social Media Strategies for Small Businesses
The goal for any company – small or large – should be to foster long-lasting and trustworthy relationships, not just to sell their goods or services. One simple and cost-efficient way to do that is...
View ArticleMeet Your Ingenex-er: Volume 1, Episode 1
Other than a group of massively talented and highly motivated digital marketers, who are these people who refer to themselves as Ingenex-er’s? Well, allow me to introduce you to our Ingenex team by...
View ArticleContent’s Connection to Lead Generation
If you’re like most marketers, lead generation is your top challenge. We know because HubSpot’s State of Inbound Marketing Report for 2017 told us so. As challenging as it can be getting people to...
View ArticleB2B Humanization: Putting People Back into B2B
If you sell your products B2B rather than B2C, you’re one business selling your products to another business. You’re not selling to a consumer, a person. But aren’t you? There’s always one or more...
View ArticleFranchisee Content Marketing
Long-time readers of our blog know how important content marketing is when it comes to attracting potential franchisees to your franchise opportunity. Yet, when it comes to marketing your franchisees’...
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